How many of us can actually survive a day without either of those mentioned above?
It is our source of information. The fastest and usually, the most accurate.
Of the many functions of the media, one, is to inform.
In fact, I think the mass media powers the fashion industry. Think of the high-end fashion retailers that advertise in magazines. Gucci, Louis Vuitton, Chanel, Christian Dior.. You name it, you have it. They set the trend for the season. And the fashion programs we have on television today.
Also, the coverage that fashion shows like New York Fashion Week garner in various international magazines.
It is through the media, that the works of designers such as Calvin Klein, Marc Jacobs, Diane Von Furstenburg, Vera Wang, get admired and recognized by the public.
Now, where do you usually get the latest fashion report from? Is what you are donning today, of the latest trend?
For consumers who cannot afford luxury clothes, the advertisements provide inspiration for them, the way that they should dress for a particular season. Celebrities play a big role too. Due to their exposure, celebrities can easily create good publicity for fashion designers, as well as start a new fashion trend. Something that is not in style can easily become the next ‘it’ thing to have, once spotted on a popular celebrity.
Just because a celebrity has worn something before, people think that they will be able to look as good as the celebrity if they wear the same thing. Not all the time. Some celebrities have moments when they look like a walking fashion disaster. That’s when they are subjected to scrutiny by the press as well.
All these cannot be done without the mass media. Look at its importance in influencing the latest fashion trend.
2 comments:
I would have to agree with you, Trixia. The mass media does have tremendous power in influencing the fashion industry. So much of what we view to be "in" or "out", depends on the lastest trend-setting magazines.
And then some fashion brands themselves are so prestigious and sought after, it seems like a privilege for the magazine just to be doing exclusive stories or pictorials featuring these "hot" brands!
I guess the media and fashion world complement each other pretty well... as much as actors/actresses complement the broadcasting industry =P And yea, sometimes a celebrity can launch a relatively mediocre brand into the spotlight, by sheer association. Isn't that nice? Perhaps then that brand could hire said celebrity as a spokesperson, then it'll be beneficial for both parties.
I wish i studied economics in school!
You're right, people are much influenced by the many fashion advertisements you see everywhere.
After seeing a gorgeous dress in an advertisement in a magazine, people are compelled to buy the dress when they see how good the model looks donning it. And without media coverage, new collections from all the various designers will not have sufficient exposure! Without sufficient exposure, how would it sell?
Post a Comment